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External Coordinator

An External Coordinator is a key individual who, although not a member of Process Script's Delivery Team, plays an important role in influencing and guiding the product deliverable. They have a vested interest in the outcome of the product, but they are not a stakeholder in the traditional sense. Their involvement is typically driven by their expertise, and their contribution can significantly shape product decisions and processes.

Motivations​

Ensuring Product Success: The External Coordinator is highly motivated by the desire to see the product succeed, but their interest often stems from external factors such as customer satisfaction, market relevance, or ensuring that the product meets specific criteria (e.g., regulatory compliance or industry standards). They want to ensure that the final deliverable aligns with the larger objectives, even if they are not directly involved in its creation.

Providing Expertise: The External Coordinator is driven by the opportunity to contribute specialized knowledge or insights that may be outside the direct expertise of the Process Script Delivery Team. They are motivated by the chance to offer guidance, be it technical, market-based, or regulatory, to help shape decisions that will impact the product’s development and success.

Influencing Product Decisions: They are motivated by the chance to inform or influence the product decision-making process, ensuring that the product's direction reflects the needs of external groups or considerations that might not be immediately evident to the Delivery Team. Whether it’s providing case studies, providing usage reports, or highlighting market trends, they want their input to be heard and factored into the decision-making.

Traits​

Objective: The External Coordinator should be highly objective in their perspective, providing insights based on research, reports, or external conditions rather without concern for implementation details. Their focus is on ensuring the deliverable meets the necessary standards or requirements from an external viewpoint.

Collaborative: Although not a direct member of the Delivery Team, the External Coordinator must work closely with the team. They need to be cooperative and capable of communicating effectively across teams, sharing their insights while respecting the internal dynamics and decision-making processes.

Behaviors​

Providing Specialty Information: One of the most prominent behaviors of an External Coordinator is their ability to offer specialized insights that the Delivery Team. Whether it's technical guidance, market feedback, or legal knowledge, they contribute crucial information that enhances the understanding of some external context.

Informing Product Decisions: The External Coordinator plays an advisory role, providing information that influences direction. They participate in key discussions, offering data and insights that help shape decisions about features, priorities, and timelines, but without taking on the responsibility of implementation.

External Coordinator - Classic Environment​

Kelly, an Account Manager, learned that a feature request from one of her key accounts had been prioritized by the delivery team. This made her an External Coordinator to the initiative! As she walked through the office, she spotted the Product Owner in the hallway and took the opportunity to ask about the progress of the feature. The Product Owner invited Kelly to join the upcoming Stand-Up meeting to provide her with a direct update and to facilitate better communication between her and the Delivery Team.

During the Stand-Up, Kelly actively listened to the updates. Her presence in the meeting allowed for a seamless exchange of information and ensured that the Delivery Team remained aligned with the customer’s expectations. The direct interaction helped Kelly stay informed about the feature’s development and offered her a chance to address any concerns promptly.

At the end of the cadence, Kelly attended the Cadence Showcase to see the completed feature in action. As the feature was demonstrated, Kelly clapped loudly, showing her appreciation for the team's hard work and celebrating the finished result. Her enthusiastic support reinforced the positive relationship, and highlighted the importance of customer feedback in the development process.

External Coordinator - Remote Workplace​

Kelly, an account manager and External Coordinator for a recent initiative, has been tracking the progress of a prioritized feature request from one of her key accounts. During a virtual meeting, she took the chance to ask the Product Owner about the status of the feature, and was invited to attend the upcoming Stand-Up meeting. In the virtual Stand-Up, Kelly listened actively, and ensured that the work was on track to meet her account's needs. As the cadence drew to a close, Kelly joined the Cadence Showcase via video call, where she enthusiastically clapped and praised the team’s efforts when the completed feature was demonstrated. Her active involvement and positive reinforcement underscored the importance of aligning product deliverables with customer expectations and maintaining strong communication throughout the process.